Can organizations benefit from using social networking?

Social networks are good if strategically leveraged. Organizations should use them to enhance their business and contribute to the bottom-line. But, and it is a big BUT, if an organizations is going to strategically leverage social networks you need to know what you are doing. Make sure you have purpose, a strategy, goals and objectives and controls in place to ensure you are getting the value required. If the business and technical organization can not establish strategic benefit due to their tactical thinking and limitations then they should engaged in an appropriate dialogue that breaks this limitation. Social networks for strategic gain will continue to develop and can impact the business and organization's bottom-line. Whatever the issue, don't get left in the dust. Seriously consider the way in which your organization will leverage social networks.